Objective:
To educate the service offerings and go-to-market strategy for a new business area within a multi-billion -dollar pharmaceutical service and equipment supplier.
Analysis Covered:
- Worked with client to create an interview script and target list of key industry leaders
- Established objective and subjective metrics for evaluating responses
- Scheduled and conducted detailed interviews. Conducted follow-ups where required
- Leveraged feedback and industry expertise to analyze results and draw conclusions
- Provided results in report and presentation formats
Deliverables:
A detailed written report and presentation of the data, analysis and conclusions
Result:
Client made adjustments to the marketing approach and messaging associated with the offerings. The services are now integral/successful parts of the client’s global offerings.